Public Transport - DSB Mobile App
A personalised user experience for DSB mobile app to keep users constantly connected
Project Overview
A mobile application with a human-centered approach for DSB puts people needs, capabilities, and their behaviours first. Then designs are executed to accommodate those needs, capabilities, and ways of behaving.
The goal of this product was to create a best in class human-centered design approach for DSB delivering a personalised experience for each and every customer.
My Role
UI/UX Designer, HCL
Interaction, Information Architecture, Wireframing, Visual Design, and Prototyping
Design Process
Identifying the Persona
Visual Designs
Key Learnings
The business benefits of a human-centered design approach.
- Adding value back into your business
- Increase productivity
- Increase user adoption
- Increase in ticket sales
- Increase in customer satisfaction
The usability benefits of a human-centered design approach.
- Understanding your customers
- Simplification of the application
- Up to 60% reduction in screens
- Increase in customer conversion
- Consistent and improved customer experience
Let's Connect
Do you want to know more about me or my work? Feel free to reach out.